Marvel Studios recently released their latest TV commercial during the start of the Super Bowl, and for the last 24 hours, it’s all anybody can talk about. The TV spot shows new footage from the upcoming film, Avengers: Endgame featuring the likes of Captain America, Black Widow, Iron Man, Thor, and Hawkeye. The 30-second clip was all any fan could ask for, revealing pretty ambiguous footage that many would kill for.
Right off the bat, we see that the film will be embracing the fact that half the population of the entire world is now obsolete. We see a poster to some sort of support group saying, “Where do we go, now that they’re gone?”. Now, this could obviously just be a normal support group for people who have lost someone dear, but taken into context, it does seem as though at least some fraction of the first act will deal with the fallen heroes (which coincidentally was one of the rumored titles). The shots of the deserted buildings enforce this point. It’s made clear that this is the Avengers’ darkest period.
So what else do we see in the trailer? We can see Black Widow working on her shooting, we see Iron Man and Nebula working together on something. Then there’s a shot of Rocket entering some sort of riverside lodge. There are Thor and Hawkeye sporting the same confused look (separate scenes) and we see Ant-Man and Falcon suiting up. There really is nothing much to infer from these scenes, which were thrown at us at random. One thing we can say with certainty is that they have purposely avoided showing any of the antagonists and that was a great move. Creating Thanos into a sort of omnipresent devil, Marvel Studios is well aware that they do not need to remind us who the bad guy in the whole Infinity stones arc is. In my opinion, Thanos is one of Marvel’s finest villains, and they are doing a fine job in upholding it.
Another interesting thing about Avengers: Endgame is how little they are marketing it as compared to Infinity War. Marvel is so confident that their film will do as well or even better than Infinity War, that they have dropped the number of advertisements and marketing. If the film does anywhere as good as Infinity War (we expect it will), the people over at Marvel Studios will be at least $2 billion better off. And the people will turn up. The TV Spot trailer got over 11 million views on YouTube in just one day, and the official trailer has around 85 million, and it’s barely been a month.
The bottom line is that superhero movies are one of the biggest cash crops in the industry today, & Marvel are cashing in hard. At the end of the day, everybody is happy, and that’s all that matters.